This Is Not A Retail Store. This Is A Wholesale Portal.
Buy direct from African suppliers of goods and services. Create your free buyer account, log in, and see pricing from every supplier.
Already have a buyer account? Log in here.
One Marketplace. One Concierge. One Trusted Trade Commission.
SMWE Global B2B Marketplace
A wholesale-only marketplace where you buy directly from African suppliers of goods and services. Every supplier has their own storefront.
AfriKonect
Your guide to the marketplace. Ask AfriKonect for help finding a product, a supplier, or your way around your buyer account.
American & African International Trade Commission
AAITC has facilitated trade between the United States and Africa since 1999 and stands behind the SMWE Global marketplace.
How To Log On As A Buyer
Browsing suppliers is open to everyone. Pricing and order tracking are only available once you log in.
- 1
Create your FREE buyer account
Go to Create Account and enter your business email. We'll email you a one-time login code, so there's no password to remember. There's no cost to join as a buyer.
- 2
Enter your login code
Check your inbox for the code from SMWE Global and enter it to finish signing in. Check your spam folder if it doesn't arrive within a few minutes.
- 3
Log in
Click the account icon at the top of any page, or go to Log In. Use the same email every time so your orders and messages stay in one place.
- 4
Start viewing suppliers
Once you're logged in, open All Suppliers. You'll now see supplier pricing on every product.
3 Things Change When You Log In
See Supplier Pricing
Prices are only shown to logged-in buyers. Log in and you'll see each supplier's pricing on every product.
Deal Direct With Each Supplier
Every product shows "Sold By: Supplier Name". Use the Contact Seller button to ask about bulk quantities, pricing and delivery directly.
One Checkout, Many Suppliers
Buying from several suppliers? Pay once. Shipping is calculated per supplier, and each supplier ships their part of your order.
3 Ways To View Suppliers
All Suppliers Directory
See every approved supplier with their banner, rating and catalog. Click any supplier to open their storefront.
Open the directory βEach Supplier's Own Page
Every supplier has a storefront with their description, reviews and full product catalog. Bookmark the ones you buy from.
"Sold By" On Product Pages
Found a product you like? Click Sold By: Supplier Name under the title to go straight to that supplier's storefront.
Every Supplier Has A Booth. Online, It's Their Storefront.
This is how our suppliers present at AAITC trade shows. On the marketplace, each one has a storefront just like it: banner, catalog, reviews and direct contact. Start with a country or category.
- π°πͺ Kenya - Coffee
- π¬π Ghana - Textiles
- π·πΌ Rwanda - Crafts
- πͺπΉ Ethiopia - Leather
- πΉπΏ Tanzania - Gems
- πΊπ¬ Uganda - Home Decor
- β Coffee
- πΌ Business Services
- π Jewelry
- ποΈ Home Furnishings
Can't Find It? Let Us Match You With The Right Supplier.
Tell us what you're sourcing and we'll connect you with suppliers who can deliver it, including AGOA-eligible products for U.S. import.
FREE for buyers until July 2027- 1. Tell us what you need. Product, quantity, target price and delivery location.
- 2. We match you. AfriKonect and the AAITC team search the marketplace and our supplier network for the right fit.
- 3. Meet your suppliers. You get introductions to matched suppliers and can request quotes directly.
Buyer FAQ
Do I need to pay to browse or to create a buyer account?
No. Browsing is free and your buyer account is free.
Where do I log in?
Click the account icon at the top of any page, or use the Log In link on this page. Always use the same email so your orders and messages stay together.
I didn't get my login code. What do I do?
Check your spam folder, then go back to the Log In page and request a new code. Still stuck? Chat with AfriKonect.
Why can't I see prices?
Prices are only shown to logged-in buyers. Create a free account and log in to see them.
How do I see a supplier's full catalog?
Open the All Suppliers directory and click the supplier, or click Sold By on any of their products.
How do I get a better price?
Click Contact Seller on the product page and tell the supplier your quantity and target price.
Where do I track my orders?
In My Account, under Orders.
Can I buy from several suppliers at once?
Yes. You check out once, and each supplier ships their part of the order.
What if I can't find the product I need?
Use Request a Supplier Match. Tell us what you need and AfriKonect and the AAITC team will connect you with suppliers who can supply it.
Ask AfriKonect, Your Marketplace Concierge
Stuck logging in or can't find a supplier? AfriKonect can answer questions about your account, the marketplace and how to place an order.
A member of the American & African International Trade Commission (AAITC) family